Execution is
the hard part.
I'm Craig Telfer. I help companies build, grow, and scale, and I've been doing it for over 25 years. Embedded in what matters, focused on what moves the needle.
Get in touchSenior thinking.
No layers.
Boxwood House is my independent consulting practice. I work with a handful of clients at a time. You get me, fully focused, not a team you've never met.
I've spent over 25 years building and scaling companies across gaming, healthcare, advertising, and AI. I've co-founded startups, led high-growth ventures, and delivered successful exits to names such as Microsoft and Hootsuite.
My focus is on execution. I take products from concept to market, drive growth, and build systems that scale. I've led operations across North America, Europe, and Latin America, raised capital, built cross-functional teams, and launched platforms used by millions. Whether it's early-stage or established, I do my best work where speed matters and clarity is scarce.
Right now, I'm advising companies in AI, video games, and ad tech. If there's a clear challenge, a strong team, and something meaningful to build, let's talk.
Where I can help.
Growth & Commercial Strategy
Sales strategy, pipeline development, bid and tender support, partnership development, and business development execution. For organisations that need to win more of the right work, faster.
Startup & Venture Advisory
Most founders don't need another board seat filled. They need someone who's raised capital, built the pitch, planned the go-to-market, and operationalised the build-out. That's what I do.
Strategy & Market Entry
Market analysis, competitive positioning, and stakeholder-ready recommendations. I help established organisations enter new markets or make significant commercial moves with confidence.
Let's talk.
Working on something ambitious and need a senior commercial perspective from someone who's done it before? Drop me a line. I typically respond within 24 hours.